Going Pro with your Instagram for Business can be a nice, new feature if you enjoy some extra features such as privacy controls, media download and customization. But, there are several reasons why and how it is bad for professional use — at least when compared with Instagram App.
The primary problem we have with incorporating Instagram Pro into a business page is that it may not be legal. Instagram Pro is a method to access the official app with unauthorized modifications, so it can be considered violating Instagram terms. Instagram has actually outlawed over 1.5 million accounts around the world for making use of modified applications in 2022 A lost account can mean a great loss of followers, traffic and revenue potential for businesses. According to a study by Hootsuite marketers selling on Instagram generate up to 40% higher ROI than other social media sites. Suspended accounts would lose the income to this revenue stream.
Security is another concern. trusted app stores have banned instagram pro, so users need to downlaodit from the 3rd party website. According to a report by Norton 2023, over 35% of the APKs downloaded from sites other than PlayStore are embedded with Malwares and Spywares. This risk goes beyond the loss of data for a business and can mean that sensitive customer information, financials or reputation may also be compromised. According to IBM 2023 Cost of Data Breach Report, it could cost a business between $120K and over $1.2 million for data breaches.
Instagram Pro has features like ad-blocking, but businesses need ads to market their products and for visibility. Instagram made almost $26 billion from ads in 2021 with the majority of that revenue stemming form small and medium-sized businesses (SMBs) advertising their products. The basic business model of Instagram Pro (not showing you the ads everyone else has to watch) is a completely opposite power user and growth lever for businesses that need more eyes on their products.
Another problem is the absence of official support and updates. Instagram keeps on updating its platform, making it an ideal ground for good business tools like analytics, shopping integrations and advertising. The missing updates is why Instagram Pro encounters bugs, crashes a nd feature limitations Tools are the instruments that businesses rely on to measure and keep track of metrics such as engagement rates, conversion rates or add effectiveness. According to HubSpot, businesses using Instagram's analytics tools see up to 50% of improvement in marketing efficiency. Instagram Pro simply cannot provide this level of reliability or service.
Lastly, you must be a proponent of exhibiting credibility and professionalism in business. If your business is caught using these unofficial shortcuts, it shows clients and partners that you may be taking unethical routes. In 2022, Forbes reported how trust influences consumer decisions with an overwhelming 81% of consumers demanding that they must be able to completely rely on a brand before putting their money into it.
So to sum up, even though Instagram Pro have some things that sound good it also has a few implications like legality,lack of security updates and serious ethical dilemmas. Businesses looking for a reliable, stable platform should stick to the official Instagram app. If you want to know more about Instagram Pro, then click here instagram pro.