Yes, the referral code works for subscriptions in the Castle app, offering enormous benefits to new users subscribing to the service. In 2024, Castle TV had a promotion that allowed users to apply a referral code for up to 25% off their first subscription. Yes, the referral code works for both standard and premium plans, though it would depend on the specific promotion. For example, new subscribers applying the referral code in the Summer 2024 campaign will receive a 10% discount for a basic plan or 20% for a premium plan, whichever the terms of the offer dictate.
Castle TV designed its referral system to facilitate user growth by incentivizing its current subscribers to refer their friends and family. According to Castle TV’s marketing data, in the last quarter of 2023, some 40% of its new subscribers with referral codes joined as paid subscribers-a sign that such codes really do work at converting free users to customers. Customer support at Castle TV confirms that referral codes can be used on any new subscription and are especially handy for users who upgrade to a higher-tier plan.
The referral system that has been instituted by Castle TV mimics others within the referral-based promotional industry of entertainment and subscription-based services. For example, similar discounts have been given to users on Netflix and Spotify who applied a referral code during the process of subscribing to their service. On average, there is reported a 15-20% increase in new subscriptions after referral programs have been instituted, consistent with the results that Castle TV has reported.
In addition, with Castle TV, certain promotions can be stacked. For instance, if a subscriber receives a referral code and the subscriber is enjoying a limited-time offer such as a “first month free” campaign, then they can apply the referral code for an extra discount or bonus credits. This multi-layered approach is quite normal in the streaming industry, where, say, users of other services like Hulu can stack discounts or apply referral bonuses to subscription packages.
For more information on how to apply theto your subscription and maximize your savings, check out this Castle app referral code guide.